CHICKEN SHOP came to us for a refreshed social strategy with the challenge of aligning their exciting activations with a consistent social presence that cemented them in London culture.

Chicken shops are a quintessential part of London culture. It was crucial for CHICKEN SHOP to celebrate the vibrancy of the city’s chicken shop scene and pay homage to its culture. We needed to help them go beyond selling food, and connect with the local community on a cultural level.

We helped CHICKEN SHOP take their brand to the streets - literally. Through dynamic vox pops, partnerships with London-based creators, and collaborations with local icons like Arsenal Fan TV, we created buzz around their food, solidifying their status as the home of London’s best fried chicken.