EAGER is a leading juice provider in the B2B space, stocking bars all over the country. They came to us to expand their D2C portfolio. While the brand has been extremely successful in the trade space, driving purchases from consumers was a different challenge altogether.

We knew that the same strengths that helped EAGER gain traction in B2B would be the key to growth in D2C. Spotlighting EAGER’s USP of shelf-stable, vacuum-sealed juices would be integral to shifting consumer habits from buying juice at the supermarket, to ordering it directly to their home. We decided to pivot from competing with other juice brands for fridge space, to competing for cupboard space.

Driving brand awareness and education would be key to altering consumer purchasing behaviour. We focused on the convenience factors like buying juice in bulk to keep cupboards stocked, while not having to do any of the heavy lifting. Once their audience was aware of the service, we knew that it would be brand love and ‘pester power’ that would really move the needle. We highlighted TikTok as a key platform for their younger audience, developing a social approach that leant into insights from Gen Z and Gen Alpha by focusing on entertainment through the bizarre and the surreal to get their younger audience talking.