Rehome came to us as they were rebranding from their former identity, Used Kitchen Exchange - that positioned them as a second-hand kitchen marketplace - into a new identity that focused on repurposing luxury interiors. The rebrand required a new approach to social that aligned with their new positioning.

Modern day luxury is all about finding beauty in simplicity. In the midst of a cost-of-living crisis and soaring house prices, people are seeking luxury through more affordable wins, and elevated interiors have become a prominent way of making their houses feel like home.

Moving away from their previous focus on value propositions, we helped Rehome to create an elevated aesthetic by taking a ‘Pinterest-board’ style, inspiration-led approach to social, displaying their interiors with a focus on the beautiful details, features and fittings. We helped Rehome move from a positioning that cheapened their offering, to elevating it with a simple shift in focus and approach.