squad came to us with a dual challenge: they needed a social strategy to build their brand presence, and a plan to keep their in-app content engaging and relevant for users.

Growing a social-based app is about more than just posting content. To stay relevant and foster user engagement, squad had to become a part of their audience’s daily conversations. By building cultural relevance, squad could position itself as a hub for trending topics.

We developed a content strategy around two core principles: facilitating conversation and sparking it. With a deep dive into audience insights, we created reactive content processes that enabled squad to stay in the loop of what their users were discussing. squad don’t just want to fit into the conversation—they want to become the place where it happens.